Why Your Library Needs a Privacy Policy for SMS Messaging
As part of recent changes in SMS and text messaging regulations, we have observed that several libraries want to send text messages but are unable to do so due to the lack of a privacy policy. Without a comprehensive privacy policy, applications for text messaging services may be denied by carriers. To prevent delays and … Continue reading “Why Your Library Needs a Privacy Policy for SMS Messaging”
MessageBee Text Message – An Overview
In the contemporary age of communication, libraries need an effective means to stay connected with their patrons. They need to provide transactional notifications promptly and reliably, but with the least possible hassle. This is where MessageBee, a complete patron communication tool, comes to the rescue. Among its many communication capabilities, MessageBee’s text messaging feature, also … Continue reading “MessageBee Text Message – An Overview”
HTML Email and Libraries – What You Need to Know
Did you know that email comes in two main formats – plain text and HTML? You may not be aware as almost any email in your inbox from an online retailer, social media website, or service is the HTML (or Hyper Text Markup Language) version as it is the standard for branding and professional communications. … Continue reading “HTML Email and Libraries – What You Need to Know”
Dearborn Public Library Chooses MessageBee
Dearborn Public Library Goes Live on Unique’s MessageBee Platform Horizon Libraries now have Access to MessageBee’s Circulation Notices Unique is proud to announce that Dearborn Public Library has implemented MessageBee to enhance its circulation communications. In the first major change since email notifications launched, patrons now receive branded notifications that support the library’s overall marketing efforts. Dedicated space in each notice provides the opportunity for patrons … Continue reading “Dearborn Public Library Chooses MessageBee”
Real Life Notifications from MessageBee
Most library notifications don’t leave a lasting impression on the patron. The notifications are functional but not reflective of the branding effort put into your virtual and in-person experiences. MessageBee provides all notification channels for all major ILS platforms that can leave a positive impression by meeting and exceeding patron communication expectations. Brand recognition increases and leaves the patron more … Continue reading “Real Life Notifications from MessageBee”
Measuring MessageBee Email Engagement
Apple’s Mail Privacy Protection’s Impact on MessageBee Metrics Apple recently announced ongoing privacy changes, including limiting how email senders can track opens for their emails. While libraries understand the importance of patron privacy, this impact will affect reporting that MessageBee can provide. What does this mean for your MessageBee reporting? Apple Mail users that opt into the privacy protections will show all emails … Continue reading “Measuring MessageBee Email Engagement”
Flexible Notifications
Need Flexible Notifications? Current times require flexible notifications. Just think, how many times in the past year did your notices have to change? With ever-changing processes due to COVID, many libraries revised their holds, overdues, and other transactional messages every few weeks. Gone are the days of “set it and forget it” for ILS notices. Flexibility to edit and update these communications is now … Continue reading “Flexible Notifications”