The Best Time to Send Library Emails
Connecting with your library patrons through email is one of the most effective ways to promote programs, share updates, and keep your community informed, but timing is important. How and when you send your messages can have an impact on open rates. You’re sending emails during the wrong day and time. We did an analysis … Continue reading “The Best Time to Send Library Emails”
Dollars and Sense: How to read your ROI report
What is ROI? ROI stands for Return on Investment, in this case that refers to the value of materials returned, compared to the cost it took for them to be recovered by Unique. It is a measure of how effective Unique’s Gentle Nudge® is working for your library. Unique’s operating costs are guaranteed to be … Continue reading “Dollars and Sense: How to read your ROI report”
Increasing Email Frequency: Finding the Balance for Effective Communication
The Potential for More Frequent Communication Data from our recent webinar (New MessageBee Editor and Features) highlighted an interesting trend: while 42% of libraries send marketing/outreach emails monthly, 19% send emails 2-3 times per week. This indicates a significant opportunity for those libraries currently sending less frequent emails to consider increasing their communication frequency. The … Continue reading “Increasing Email Frequency: Finding the Balance for Effective Communication “
Material Recovery with Preferred Names
Lately, Unique staff have received many inquiries about preferred names, and whether Unique can use a patron’s preferred name or legal name only. Although we recommend submitting new patron accounts with their legal names, Unique can still open and pursue an account with a preferred name. Unique will always use the name that is submitted … Continue reading “Material Recovery with Preferred Names”
CW MARS Consortium (MA) launches MessageBee SMS notifications
The 187-location consortium adds 10-DLC compliant SMS notifications system-wide to keep their patrons up to date on their transactions. Unique Library is proud to announce the addition of MessageBee SMS notifications for the Central and Western Massachusetts Automated Resource Sharing (CW MARS) consortium this week. Patrons will receive notifications from the library via SMS notifications, … Continue reading “CW MARS Consortium (MA) launches MessageBee SMS notifications”
Staff Spotlight: Tori Roberts
Who is Tori Roberts? Tori studied English at Austin Peay State University in Clarksville, Tennessee. She went on to marry her high school sweetheart, with whom she’s been together with for 12 years. She is a mother to her 8-year-old daughter and her pets, a Boxer-Boston terrier named Russ, and her gray tabby cat … Continue reading “Staff Spotlight: Tori Roberts”
Staff Spotlight: Kelsy Heffley
About Kelsy Kelsy Heffley has been a devoted member of the Unique family for over 14 years. She embodies Unique’s values of dedication and versatility. When she’s not busy with her role at Unique, Kelsy enjoys the company of her husband, two kids, and her family’s pets. Kelsy and her family love their time outdoors, whether … Continue reading “Staff Spotlight: Kelsy Heffley “
Osceola Library System (FL) launches MessageBee Phone notifications for their patrons.
The central Florida system adds MessageBee phone notifications, joins Unique family of client libraries. Unique Library is proud to announce a new client to our growing list of libraries served. Osceola Library System in the Orlando, Florida area has added phone notifications for their patrons this month. The six-branch system is adding phone notifications for … Continue reading “Osceola Library System (FL) launches MessageBee Phone notifications for their patrons.”
Bexley Public Library (OH) launches MessageBee Email and SMS for patrons
The Columbus, Ohio area library adds email and 10-DLC compliant SMS notifications to existing services. Unique Library is proud to announce the addition of MessageBee email notifications and SMS notifications for Bexley Public Library (OH) this week. Bexley is a current MessageBee user, adding to their existing consortium email subscription. The public library is a … Continue reading “Bexley Public Library (OH) launches MessageBee Email and SMS for patrons”
Newport News Public Library System (VA) launches MessageBee SMS and phone notifications
The Virginia System adds 10-DLC compliant SMS and phone notifications system-wide to keep their patrons up to date on their transactions. Unique Library is proud to announce the addition of MessageBee SMS notifications for the Newport News Public Library System (VA) this week. Patrons will be able to respond to the library’s SMS notifications, creating … Continue reading “Newport News Public Library System (VA) launches MessageBee SMS and phone notifications”