Welcome New Movers to Your Library with Our Free Canva Postcard Template

New residents are ready to connect to their new library. This postcard gets in front of them.

Moving to a new community means discovering new places, establishing new routines, and finding the resources that make a place feel like home. For years, our new mover service has enabled libraries to connect with new residents with a glossy, colorful postcard that highlights their library.

To make getting started easier, Unique Library has created a customizable New Mover postcard template in Canva. It includes two postcard designs, each with a front and back. You can personalize either version with your library’s branding, message, and contact information.

You do not need to be a graphic designer to use it. Follow the steps below to open, customize, and download your postcard.

Open the New Mover Postcard Template

Start by clicking the button below to open the template in Canva.

Open the New Mover Postcard Template in Canva

Canva will give you the option to open the template. Click Use template for new design to create your own editable copy. You may be asked to sign in to your Canva account first.

Choose a Postcard Design

The Canva template includes two postcard options. Each option has a front and a back, giving you four editable pages in total.

You can use the design that best fits your library or customize it further by changing the colors, images, fonts, and text.

Postcard Option 1: Front

Postcard Option 2: Front

Postcard Option 1: Back

Postcard Option 2: Back

Customize the Postcard for Your Library

Once you have chosen a design, update it to reflect your library and community. In Canva, click the element you want to change and replace the sample content with your own.

Be sure to customize the following:

• Library name and logo: Make it clear who the postcard is from.
• Colors and fonts: Match your library’s existing branding.
• Images: Replace the sample images with photos of your library, programs, spaces, or community.
• Welcome message: Give new residents a friendly introduction to the library.
• Library information: Add your address, website, phone number, hours, and other important details.
• Call to action: Give the recipient a clear next step, such as visiting the library, exploring your website, or signing up for a library card.

Remember to update both the front and back of the postcard you choose.

Give New Residents a Reason to Visit

A welcome postcard is more than an announcement that the library exists. It is an invitation to discover what the library can offer.

Think about what someone who is new to your community might find most useful. That could include:

• Getting a library card
• Exploring e-books, audiobooks, and other digital resources
• Discovering children’s programs and family activities
• Finding community events and educational opportunities
• Using public computers, Wi-Fi, meeting rooms, or workspaces
• Learning about services they might not expect from a public library

You do not need to fit every library service onto the postcard. A friendly message and a clear next step will be more effective than trying to include everything.

Download a Print-Ready PDF

Once you have finished customizing the postcard, download a print-ready PDF from Canva.

1. Click Share in the upper-right corner of Canva.
2. Select Download.
3. Under File type, select PDF Print.
4. Choose The pages you edited.
5. Open Advanced settings.
6. Enable Crop marks and bleed.
7. Enable Flatten PDF.
8. Click Download.

These settings will give your printer a high-quality PDF that includes the marks and bleed needed for professional trimming.

Before sending the file to your printer, double-check the library’s name, website, phone number, mailing address, and any other contact information. You should also confirm the printer’s preferred file specifications.

A Small Welcome Can Be the Beginning of Something Bigger

For someone who has just moved, the library might not be the first thing on their mind. Between unpacking boxes, updating addresses, and getting settled, there is a lot competing for their attention.

A simple postcard introduces the library while new residents are discovering their community and establishing new routines. That introduction can lead to a first library card, a visit with the kids, a new favorite book, or the discovery of a service they did not know was available.

Ready to Welcome Your Newest Neighbors?

We have taken care of the starting point. Choose a design, make it your own, and start introducing new residents to everything your library has to offer.

Customize the Free New Mover Postcard