Connecting with your library patrons through email is one of the most effective ways to promote programs, share updates, and keep your community informed, but timing is important. How and when you send your messages can have an impact on open rates.
You’re sending emails during the wrong day and time.
We did an analysis of 1.46 billion emails sent over a year and found that Tuesday, Wednesday, and Thursday are the best days to send emails.
As for time, 9am to 12pm performed the best.
Consider sending your most important… pic.twitter.com/HbGMNzwWm3
— Neil Patel (@neilpatel) November 23, 2024
As you can see from this informative post from Neil Patel on X , data from over 1.46 billion emails highlights the best times for email success. Coupled with MessageBee’s robust tools—like message scheduling and detailed reporting—you can optimize your outreach effortlessly.
Key Insights from the Data
- Midweek is the Sweet Spot
Emails sent on Tuesday, Wednesday, and Thursday consistently show higher engagement. These days often align with patrons being back in their weekly routine, making them more receptive to library news. - Mornings are Optimal
The data reveals a clear winner: the 9 AM to 12 PM window sees the highest open rates, with Thursday at 9 AM scoring the strongest overall. This aligns well with when most people check emails early in their workday or after starting their morning routine. - Avoiding Low-Engagement Times
Early mornings (12 AM – 6 AM) and late evenings (6 PM – 12 AM) generally perform poorly, as most patrons aren’t actively checking emails during these hours.
- Midweek is the Sweet Spot
How MessageBee Can Help Your Library
MessageBee offers tools that can help your library take full advantage of these insights. Here’s how:
- Schedule Emails at the Perfect Time
With MessageBee’s scheduling feature, you can set up emails to go out exactly when they’ll have the most impact. Draft your newsletter or program announcement, choose the ideal time—like Thursday at 9 AM—and let the platform handle the rest. We recently introduced a new tool that allows you to send automated updates during a specified time of day – ensuring messages be seen and opened!
- Track Engagement with Email Reporting
Wondering if your timing strategy is working? MessageBee’s reporting tools let you monitor open rates, clicks, and more. Use this data to refine your strategy over time, ensuring every email you send gets maximum attention.
- Automate Recurring Campaigns
For recurring events like storytime or book clubs, automation tools allow you to pre-schedule campaigns to hit patrons’ inboxes at optimal times. Consistency combined with strategic timing ensures your emails and library always stay top-of-mind.
Takeaways
By combining these data-driven insights with MessageBee’s tools, public libraries can build stronger connections with their communities. Strategic timing, paired with the power of scheduling and reporting, ensures that every message resonates with your patrons.
Start optimizing your library’s email strategy today and see the difference.
Check out more of our MessageBee Email tips in our Deliverability Guide.
