Apple’s Mail Privacy Protection’s Impact on MessageBee Metrics
Apple recently announced ongoing privacy changes, including limiting how email senders can track opens for their emails. While libraries understand the importance of patron privacy, this impact will affect reporting that MessageBee can provide.
What does this mean for your MessageBee reporting? Apple Mail users that opt into the privacy protections will show all emails as opened, whether they were viewed or not. According to email marketing company Litmus, nearly half of email opens happen using Apple’s email client. If you are keeping track of your open rates now, those numbers will soon skew based on the number of Apple Mail users in your population.
For email marketers, open rates can be one measure of engagement. Here are three other ideas to use MessageBee to measure patron engagement through your circulation emails.
Click-Throughs
MessageBee’s reporting tools will show daily reports of user clicks on the various links included in your emails. Most patrons click through to their account or click to see library hours. Using this reporting can help establish a baseline of what patrons find interesting.
Once you have established a baseline, introduce new services and service ideas to see where patrons find interest. MessageBee partner Central Arkansas Library System regularly changes their banners to promote events and can use MessageBee reporting to see engagement through their circulation notices.
Email Only Promotions
MessageBee includes the option to add and schedule promotional material in your notifications. Worthington Libraries in Ohio began promoting their new Library Goods personal shopper program exclusively using MessageBee to measure the impact of their emails. Staff were delighted to find the service being discovered and utilized by patrons as the requests began coming in.
This concept proved that the promotional space within these emails are being seen and valued by their patrons.
Promo Codes
Who doesn’t love a giveaway? As more libraries re-introduce in-person events, using a promo code or coupon included in an email can show how patrons discover your activities. Pair the code with a simple giveaway to incentivize patrons to show up with the email in hand (or on their phone).
You find out how the patron discovered the event, and the patron gets some great library-branded swag.
Want to learn more about MessageBee?
Explore All Services
Solutions designed to improve patron communication, strengthen collection access, reduce staff workload, and support library growth.
Fine-Free Gentle Nudge
Recover long-overdue materials while preserving patron goodwill. Restore access, return items to circulation, and support the goals of a fine-free library.
Explore Recovery
MessageBee
Connect with patrons through email, SMS, and voice messaging from one library-focused platform. Improve outreach through the channels patrons use every day.
Patron Services
Expand patron support with live phone and chat assistance. Reduce frontline workload while providing timely answers and a better patron experience.
New Mover Service
Reach new residents soon after they move into your community. Targeted postcards build awareness, drive registrations, and help grow library membership.
Learn More
Material Recovery
Bring valuable materials back into circulation through proven library outreach. Improve collection availability while maintaining positive patron relationships.
Learn More
Verified Borrower Registration
Simplify online card registration through automated identity verification. Reduce staff work, improve data quality, and give eligible residents faster access.
Learn More
Automated Borrower Renewal
Renew eligible borrower accounts while validating patron information behind the scenes. Reduce repetitive tasks and maintain uninterrupted patron access.
Learn More
Explore All Services
Explore solutions that improve communication, increase efficiency, strengthen patron relationships, and support library growth.
View Every Solution