Product Spotlight: MessageBee

Product Spotlight: MessageBee

Patron expectations for communication continue to increase as technology improves. Why be limited by software in how your library connects with your patrons?

MessageBee powered by Unique enhances your current library communications such as pre-due, hold, overdue, bill, or welcome notices by taking your existing limited options and turning them in to a rich marketing and engagement tool. And because Unique is involved, you can count on the service wowing patrons along with being easy to use and cost effective.

Your items are ready to pick up email template
Your items are ready to pick up email template for Houston Public Library – click to enlarge.

HOW DOES MESSAGEBEE WORK?

The process is simple, yet extremely powerful.

      1. Decide which notices to send using MessageBee. Standard options include pre-due, hold, overdue, bill, or welcome notices, but custom notices are available as well.
      2. Consider how you want your email notices to look and the message that the library wants to communicate. Incorporate logos, brand standards, marketing messages, links, and the exact patron and material information you want to provide. Need inspiration? Use a template already created by Unique.
      3. Calibrate your ILS settings with the help of Unique’s technical team and expertise using already developed and tested processes. No technical wizardry required as we have done the hard work already.
      4. Approve the new design with no additional day-to-day work required and wow your patrons while increasing engagement.

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WHAT ELSE DOES MESSAGEBEE DO?

PROVIDES DATA

Detailed analytics are included and are vital for any library looking to better understand your patrons. MessageBee includes a robust real-time report suite with metrics such as Delivery Rate, Open Rate, and Click-Thru Rate.

RESPONDS TO MOBILE

Per the most recent statistics available online, about 3 in 5 consumers check their email on the go, and 75% of Americans say they use their smartphones most often to check email. MessageBee makes sure your emails look great on all device platforms including mobile-responsive templates.

BUILDS SOCIAL MEDIA PRESENCE

Are you looking to grow your social media presence? Include direct links, and drive your patrons to the library’s social media platforms in real time to continue to the conversation.

WHY IS MESSAGEBEE USEFUL TO LIBRARIES?

Email is the number one communication source between libraries and their patrons and transactional ILS emails make up a significant portion of this communication. While volume is certainly dependent on library size, most libraries will send well over 1 MILLION emails yearly.

MessageBee takes this basic communication and turns it into a vital engagment tool for your library brand. What can your marketing team do with 1 million impressions to your most active users? What kind of engagement and brand awareness will that build for your library?

OK, GREAT, I GET THE BENEFIT, BUT HOW MUCH IS THIS GOING TO COST MY LIBRARY? 

MessageBee is very cost effective considering the benefit at $495/month for most libraries. Contact your Unique representative for a detailed quote today.

WHAT KIND OF LIBRARIES USE MESSAGEBEE?

Libraries of all demographics and sizes can use and will benefit from MessageBee. Currently, there is software support for the following ILSs: SirsiDynix Symphony, III Polaris, III Sierra, Evergreen and SirsiDynix Horizon. MessageBee is designed for libraries that:

      • Understand the value of an excellent patron experience that creates raving fans
      • Look to build patron champions and engagement by involving patrons further in the library’s services
      • Know the importance of effective communications including marketing and branding.
      • Make better decisions based on data

 

Think MessageBee might be a fit for your library?

Contact us for a no-risk mock-up of your library notice for the future. Mention this article and get 50% off the set-up fee until March 2020.

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