Marketing Toolbox
Grow and engage your patron base with these tools from Unique. Next-generation SMS, Email notifications, Phone messages from MessageBee and NCOA-enabled New Mover Service.
Take your marketing to the next level with these tools from Unique
Send new residents a postcard about your library
With the New Mover Service from Unique, send new residents in your area a postcard highlighting your library.
Using artwork that you design in tandem with Unique, coupled with our access to the National Change of Address Database, we can send postcards to a specific service area.
Whether by zip code or geo-coded shapefiles, Unique can precisely match your service area and send quarterly postcards on behalf of your library to the service area that you designate. Once the artwork is finalized and service area is specified, we handle everything else.
Level up your library communication
MessageBee is the definitive patron communication tool for your library. When we launched MessageBee, we wanted to create an all-in-one tool to make patron communication the easiest and best it can be.
Want to let people know about new hours? Need to get the word out about a special event in one of your branches? Have a newsletter that you send out monthly? MessageBee is the marketing tool for your library.
How MessageBee works
Features of MessageBee
Central hub that centralizes all your channels in one
Drag-and-drop editor makes creating emails a breeze
Media library to upload images, logos, and graphics
Stock image library from Unsplash
AI-powered image creator
Hero Images to create bold designs
Automate your library card renewals
Automated Borrower Renewal automates library card renewals, ensuring patrons maintain uninterrupted access while keeping records up to date. This seamless process runs in the background, reducing staff workload and improving patron experience.
ABR cuts down on admin work for staff.
Enable your staff to focus on patrons and service.
Eliminate time-consuming address verification tasks.
Automate renewals and address updates to save staff time.
Patrons don’t need to worry about card expirations.
Automated Borrower Renewal provides proactive MessageBee email reminders.
Does your library need help reaching more patrons? Get in touch today!
Explore All Services
Solutions designed to improve patron communication, strengthen collection access, reduce staff workload, and support library growth.
Fine-Free Gentle Nudge
Recover long-overdue materials while preserving patron goodwill. Restore access, return items to circulation, and support the goals of a fine-free library.
Explore Recovery
MessageBee
Connect with patrons through email, SMS, and voice messaging from one library-focused platform. Improve outreach through the channels patrons use every day.
Patron Services
Expand patron support with live phone and chat assistance. Reduce frontline workload while providing timely answers and a better patron experience.
New Mover Service
Reach new residents soon after they move into your community. Targeted postcards build awareness, drive registrations, and help grow library membership.
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Material Recovery
Bring valuable materials back into circulation through proven library outreach. Improve collection availability while maintaining positive patron relationships.
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Verified Borrower Registration
Simplify online card registration through automated identity verification. Reduce staff work, improve data quality, and give eligible residents faster access.
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Automated Borrower Renewal
Renew eligible borrower accounts while validating patron information behind the scenes. Reduce repetitive tasks and maintain uninterrupted patron access.
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Explore All Services
Explore solutions that improve communication, increase efficiency, strengthen patron relationships, and support library growth.
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