MessageBee 2025 Recap
2025 was the biggest year yet for MessageBee. Across three channels, our clients sent nearly 80 million messages.
Total Messages Sent Through MessageBee
Fast, direct text reminders that help patrons respond quickly and reduce confusion.
Branded, easy-to-read communications designed to boost engagement and clarity.
Automated phone reminders to help patrons stay on track with holds and due dates.
A Closer Look
The 78.9 million messages sent in 2025 show how libraries rely on modern communication channels to reach patrons across email, SMS, and voice with strong deliverability and multi-language support. The volume and variety of messaging reflect growing engagement strategies in library services.
MessageBee’s delivery rate was exceptional — and SMS had the highest channel delivery rate at 97.7%!
How was our SMS deliverability so high, when libraries across the country are struggling to deliver their text messages?
Our SMS technology was built with the future in mind. In 2025, all telecommunication carriers moved to 10-DLC technology, meaning that existing SMS technology would no longer work. We developed the new MessageBee SMS technology that conforms to the new technology so that library messaging isn’t interrupted.
Thousands of locations served!
Between our consortia partners, multiple and single-location library systems, MessageBee sent messages to patrons at over 4,000 locations!
We announced all of our new starts over on our blog and partnered with libraries from Alaska to North Carolina!
MessageBee was used to send messages in 10 different languages!
One in ten templates was in a language other than English, including Spanish, Khmer, Polish, Korean, Arabic, and Tagalog.
Our clients created over 8,000 templates to communicate with their patrons for uses like holds, due reminders, and closure notices.
Why MessageBee?
We created MessageBee with one thing in mind: connecting patrons with their library.
Since launching in 2018, MessageBee has become the ultimate patron communication tool. Thanks to continuous development, constructive client feedback, and an eye on the future of technology, Unique is proud to offer a great tool for libraries across three channels.
Our stats speak for themselves. With thousands of libraries served and millions of patrons reached, each and every message is a touchpoint for a patron to connect with their library, no matter how patrons choose to engage.
MessageBee Resources
Deliverability Guide by MessageBee
Learn best practices for maximizing SMS and email success rates across your library.
SMS vs Email: What you need to know
Understand when to use text messaging and when email works better — with real library examples.
New Time-saving Tools for Libraries
Verifying addresses for new and renewing patrons is a tedious time drain on library staff. Manual processes increase staff workload, delay account activation, and risk lapses in patron access. But it doesn’t have to be that way.
Verified Borrower Registration (VBR) and Automated Borrower Renewal (ABR) simplify the process, reducing manual work for staff while ensuring accurate, up-to-date records and uninterrupted patron access.
MessageBee passes 150 million emails sent!
Back in April, Unique hit a major milestone—over 150 million emails sent through the MessageBee platform since it was created in 2018. This achievement reflects sustained growth in platform usage and underscores the reliability, flexibility, and trust libraries placed in MessageBee for patron communication.
Our Team’s Favorite MessageBee Features
We asked our staff what their favorite MessageBee features were – discover for yourself and see what they had to say!
Struggling with SMS deliverability?
See how we helped this library.
Fort Worth Public Library switched from outdated email-to-SMS gateways — which weren’t working — to MessageBee’s modern SMS platform built for 10-DLC compliance and real-time visibility. Unique handled carrier registration, provided a library-specific phone number, and assisted with patron messaging so that the library’s messages are recognized and tracked. Within months, deliverability jumped from ~41% to over 90%, reaching ~97% by 2025.
How we did it:
Replaced unreliable email-to-SMS gateways with a 10-DLC compliant SMS service that carriers trust.
Registered the library with carriers and provisioned a dedicated, local SMS number patrons recognize.
Built in real-time reporting and delivery tracking so staff can see exactly which texts were delivered.
Proactively monitored deliverability and spam filters with tools that adapt to carrier rules.
Discover why so many libraries love MessageBee
Thousands of libraries use MessageBee, learn about what features make it the ultimate patron communication tool.