New Mover FAQ

Send postcards to new patrons in your library’s service area with New Mover Service from Unique!

Show off your library’s programs, spaces, collection, and more with customizable postcards that are automatically sent to new movers to the area quarterly. Powered by the National Change of Address Database, your library’s postcards will get to folks just as they get to the area, the perfect time to create a new patron.

How Often Does Unique Offer This?

Unique sends postcards quarterly: March, June, September, and December. If you’re interested, get in touch as deadlines are approximately 3 weeks before the mailing dates.

Who is New Mover for?

New mover is for libraries that want to get in front of new residents of the library service area. Patrons will get a high-gloss postcard in their mailbox, helping your library stand out. No library is too small, and pricing scales with number of postcards sent.

How complicated is it?

It’s simple to send a postcard to potential new patrons in your area. After getting in touch, we will take you step by step through the design process, followed by gathering the zip code or shape file information for your library’s service area. After that, we send the postcards on your behalf!

Here’s an example of how one library designed their postcard

How New Mover Service works

What else does the library get with the service?

With each run, we share a full list of the new addresses we have acquired, along with an interactive map that you can use to see where each of these new movers are. Some libraries have taken these lists and compared them to new card signups to see how it worked.

Check out this demonstration report

This report is for demonstration purposes only. Points on this map are randomized and do not represent any actual resident or address.

How else can I use this service?

Some libraries have offered coupons for in-library cafes, highlighted specific services they offer, created multi-lingual postcards, and let patrons in a new service area know about a new branch opening. There’s lots of great ways to use this tool!

Use QR Codes to make it easier to connect

Fullerton Public Library in California is using technology to make it even easier for patrons to connect with their future library.

New Branch Opening Postcard

Vigo County Public Library in Indiana let residents in the 12 Points neighborhood know that a new branch was opening up near them with this colorful postcard.

Cafe & Bookstore Coupon Postcard

Olathe Public Library in Kansas included a coupon for both their in-library cafe and Friends of the Library bookstore in their postcard.

Multilingual Postcard

Bensenville Community Library in the Chicago area not only included Spanish, but also Polish alongside English to appeal to the local community, along with advertising a gift along with new library card membership.

How do I get started?

If you’re an existing Unique client, contact your Customer Service Representative and they will start the process with you. If you’re new to Unique, one of our sales professionals will walk through the design and service area designation steps with you.